WHAT IT MEANS TO BE WICCI

WHAT IT MEANS TO BE WICCI

Embracing Empowerment Through Fashion

The WICCI Ready-to-Sleep Nocturna Collection is all about rediscovering the true essence of being at home. Crafted with enduring quality, this collection aims to be a timeless choice for those who wish to simultaneously embrace personal comfort and strength in their living spaces.

The name “WICCI” holds special significance. It combines the Old English word “wiċċe,” meaning ‘a person with magical powers,’ with the term ‘witchy,’ symbolizing someone possessing magical and wise qualities. The word ‘wit,’ signifying ‘knowledge,’ emphasizes that a WICCI person’s power arises from both their acquired knowledge and inner wisdom.

Our brand's blue and black color scheme, with a bold black 'W,' represents balance and the depth of the human experience. The blue backdrop symbolizes our shared existence under the same sky. The mix of black and blue signifies the deeper, magical aspects of ourselves and others.

We believe everyone deserves a safe, peaceful, and loving home. To support those in need, all proceeds from WICCI are donated to nonprofits that advocate for mental health support and combat domestic violence. Our clothing is designed to boost confidence and empower individuals on their journey to personal strength, helping them rediscover the essence of self-discovery and shared experience.

 

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